Microsoft Rebooted: How Bill Gates and Steve Ballmer Reinvented Their Company

Microsoft Rebooted How Bill Gates and Steve Ballmer Reinvented Their Company In recent years Microsoft has become than just Bill Gates s company Steve Ballmer is now the CEO overseeing a Goliath that has been plagued by a federal antitrust trial an employee exodus prompted

  • Title: Microsoft Rebooted: How Bill Gates and Steve Ballmer Reinvented Their Company
  • Author: Robert Slater
  • ISBN: 9781591840398
  • Page: 222
  • Format: Hardcover
  • In recent years, Microsoft has become than just Bill Gates s company Steve Ballmer is now the CEO, overseeing a Goliath that has been plagued by a federal antitrust trial, an employee exodus prompted by the dot com revolution, and an ongoing economic downturn But Microsoft has not only survived it has thrived, prospering to the point that it is the second most recoIn recent years, Microsoft has become than just Bill Gates s company Steve Ballmer is now the CEO, overseeing a Goliath that has been plagued by a federal antitrust trial, an employee exodus prompted by the dot com revolution, and an ongoing economic downturn But Microsoft has not only survived it has thrived, prospering to the point that it is the second most recognizable brand in the world behind Coca Cola Bestselling author Robert Slater explains exactly how the company has adapted in the last few years, taking readers into Microsoft s inner circle to tell an amazing story of persistence in the face of adversity Slater describes the many changes that have led to a new corporate culture, a new strategic direction, new product lines, and new ways of doing business worldwide There have been many books about Microsoft over the years, but this one brings the story right up to the present, with fresh insights and information Slater was granted unprecedented access to the company s notoriously press shy top brass, including extensive interviews with Bill Gates and Steve Ballmer.

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      Robert Slater

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    One thought on “Microsoft Rebooted: How Bill Gates and Steve Ballmer Reinvented Their Company

    1. Books like these irritate me The author attempts to explore the transformation of Microsoft after the anti trust trial, but basically spends ink simply recounting facts and statements There is very little analysis and opinion Whenever there seems to be the semblance of an opinion, the author quickly offers a caveat or counter point Little mention is made of competitors like Google and Apple New business and technical strategies are not elaborated upon When the author describes Microsoft history [...]


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